Download the new version for iphoneIrvue2/25/2024 It’s simple because it’s easy to download apps.” Heyman has bought every single iPhone model in the past five years. It’s complex because there’s a lot you can do with it. Next to them, Chris Heyman, 39, of Irvine, boiled down affection for the iPhone: “Its simplicity and complexity. When asked what was the first thing he would do with the phone, Travis replied, “Play Temple Run (a game) after school.” Travis was getting a 64G iPhone 5 as a reward for working hard on math over the summer. But he stood in line with his son, Travis Hong, initiating his nine-year-old into the iPhone community. Amazon, Apple, Google, and Microsoft all aim to translate customers’ investments – of money, information, personalization, and social connections – into a gravitational field of loyalty so powerful that few customers will ever attain escape velocity.Īndrew Hong, 42, of Newport Beach, already had pre-ordered his iPhone 5 last week. And while Android devices from companies such as Samsung collectively have the lion’s share of the global smartphone market, arguably no other tech brand in the past five years commands the cultlike following and loyalty that Apple does.įorrester analyst Charles Golvin put it this way in his blog: “Make no mistake, this is not about the iPhone 5 versus the Samsung Galaxy S III or the iPad versus the Kindle Fire HD this is about customers’ attachment to the larger ecosystems that those devices inhabit. Since its introduction in 2007, nothing has come close to the impact of Apple’s iPhone on the technological, sociological and cultural landscape. “It’s like an international holiday,” Llamas said. like that or around the world for other smartphones,” he said, of the long lines and the overnight camping outside stores when an iPhone debuts. “It is a cultural phenomenon,” said Ramon Llamas, senior research analyst for International Data Corporation, a market intelligence firm specializing in the technology sector. In fact, there’s only one name on the list: The iPhone. The list of tech devices for which several millions of people - young, middle-aged, geek, nerd, jock, tech-savvy, tech-inept - will stand in line, year after year, is a short one.
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